How To Individuate According To Carl Jung

The Individuation Journey

18.12.24

Recently, I got married and my wife and I had the amazing opportunity to visit Mendoza, Argentina. This region is famous for producing a few of the best wines in the world, currently, three vineyards are ranked in the top 10 (2024). Naturally, we had to visit them. During these tours, it’s common to learn about the story of the family and how everything came to be, as well as their process of making wine. One story stood out, the tale of Alejandro Vigil and the creation of his bodega El Enemigo, which translates as “The Enemy”.

When Alejandro was entertaining the idea of creating his own bodega, he was already a renowned winemaker. He was and still is the main consultant of the bodega Catena Zapata, currently number one in the world. However, despite his undeniable talent, he was unsure if he could create a successful brand and many doubts flooded his mind. One part of him wanted to dare and produce a new unique kind of wine, while the other was afraid of failure and committed to remaining small.

One of Alejandros’s best friends witnessed him struggle and told him: “You should name your new bodega El Enemigo”, because what you’re afraid of lives within and you must overcome this inner struggle”. At that moment, Alejandro understood that he was the one standing in his own way and dared to take the first step. He confronted his own shadow and today, El Enemigo occupies the 9th position in the world.

This is a great story to illustrate the individuation process and the confrontation with the shadow because one thing that few people realize is that it must take place in the real world. When people embark on the self-knowledge journey, there’s an initial tendency to withdraw from the external world and spend a lot of time alone reflecting and analyzing their choices and decisions.

In fact, many people completely isolate themselves. Although this is only natural in the beginning, this conceals a deep resistance to fully engaging with life and having real experiences. In that sense, self-knowledge becomes just another coping mechanism.

While we’re learning about our traumas and theorizing about why we are the way we are, or why our parents did such and such things, we have an illusory sense of accomplishment and control. We feel like we’re the next Freud or Jung about to revolutionize the psychology field, but there’s a problem, it’s just a theory. It’s just another rationalization disconnected from reality and another way to avoid facing our darkest parts, making tough decisions, and taking a stance in life.

Carl Jung gives an amazing example in the collected works about a highly intelligent guy who wanted to be analyzed by him. He claimed to have read all of his books and produced an essay about his neurosis. Well, Jung was intrigued and accepted to see him and even told the guy that his paper was so good that he could publish it, however, he wanted to know more about his personal life.

Obviously, this stroked his ego and he went on talking about his life, apparently, he traveled a lot and lived a luxurious life despite not making a lot of money. Jung continued to ask questions and found out that this guy was manipulating a poor woman who worked as a teacher to pay for his expenses. He confessed that she believed they would be together eventually, but he was just leading her on with his lies.

Legend says Jung was pissed off and told him that producing a thesis on his neurosis is useless if you don’t have a real moral confrontation. The guy refused to see that he was taking advantage of this woman and said Jung knew nothing about psychology. I know this is laughable but it happens all of the time. People do everything they can to avoid dealing with the real problem and making an actual change.

As Von Franz says, they get enamored with their neurosis and even learn all the right psychological terms to justify their lack of action. But you must hammer this in your head, you’re not going to solve anything intellectually, theories are just meant to bring clarity, as change only happens with actions in the real world.

As Jung states in Psychology and Alchemy, “People will do anything, no matter how absurd, in order to avoid facing their own souls. They will practice Indian yoga and all its exercises, observe a strict regimen of diet, learn theosophy by heart, or mechanically repeat mystic texts from the literature of the whole world— all because they cannot get on with themselves and have not the slightest faith that anything useful could ever come out of their own souls. Thus the soul has gradually been turned into a Nazareth from which nothing good can come. Therefore let us fetch it from the four corners of the earth—the more farfetched and bizarre it is the better! I have no wish to disturb such people at their pet pursuits, but when anybody who expects to be taken seriously is deluded enough to think that I use yoga methods and yoga doctrines or that I get my patients, whenever possible, to draw mandalas for the purpose of bringing them to the “right point”—then I really must protest and tax these people with having read my writings with the most horrible inattention” (C.G. Jung – V12 – §126).

The Symbol Formation Process

Now, Carl Jung explains that individuation takes place in holding a paradox between the demands of the external world, the persona, and the demands of the inner world, the soul. This means that we must find a balance between cultivating our individuality while making concessions in our relationships and contributing to society since our self-knowledge pursuits are meaningless when they’re not brought to the concrete world. Just like the story of Alejandro Vigil, his confrontation with the shadow demanded that he dared to create something new, and not only entertain an imaginary vineyard in his mind.

The individuation process is about getting our hands dirty and paying the price to become who we truly are, it isn’t static and it doesn’t have a fixed and final goal, as individuation is an ongoing process and an ideal to be pursued. Here, I believe it’s important to demystify the “myth of being cured” because many people sell this idea that we should be above any suffering and someone who overcame their traumas will live in “eternal bliss”.

What a bunch of crap! This conceals a childish attitude seeking to be above the human experience and to be shielded from reality. It’s just another cop-out, as the individuation process demands that we let go of these fantasies of being a special snowflake and become more human. It’s about achieving completeness rather than illusory perfection.

Sure, by dealing with our shadow we will become more conscious and less reactive, and many things that used to produce suffering will dissipate. We can uncover true self-confidence, autonomy, and authenticity, and all of that translates into simply being happier, accomplishing meaningful work, and having better and healthier relationships. However, we’re still human and suffering is part of life and often an important teacher.

Every time we deny important elements of our personality and the human experience, we’re fragmented. Interestingly, the exact aspects we judge as bad or inferior are the ones that can redeem our souls. Jung calls this process of “becoming complete”, the symbol formation process. “The saving factor is the symbol, which embraces both conscious and unconscious and unites them” (C.G. Jung V6 – §466).

As with everything in Jungian Psychology, this is a dialectical procedure between the conscious and unconscious, in which, we allow what once has been demonized by our conscious judgments to become part of our personalities again. In that sense, Von Franz explains that the inner gold is frequently symbolized as something useless, unimportant, and sometimes even feces.

Technically speaking, we’re referring to holding the paradox between Eros and Logos, Introversion and Extroversion, and the four functions: thinking, feeling, sensation, and intuition, and also dealing with the inferior function, represented by the animus and anima. However, everyone has their “personal Nazareth” from which we believe nothing good can come.

We know the conscious attitude has the tendency to be unilateral to develop further, which makes it inevitable to exclude important elements of our personality and experiences that can enrich our lives. In that sense, for the symbol to emerge, part of our conscious attitude has to be sacrificed to allow these unconscious elements to be embodied.

“Oh, but you don’t know my shadow it’s too dark!”. I get it, I’ve been there, and I’ve done that… The first encounter with the shadow tends to be horrifying, it feels like we “touched evil”. However, it’s daunting precisely because it announces the death of our current personality.

This is the moment we realize we must change and that everything we know about ourselves has to be questioned. This produces uncertainty and fear of the unknown, as people have the tendency to remain in a known bad situation rather than open themselves to new possibilities, even though it might free them since it provides an illusory sense of control.

Furthermore, we have to remember that we’re still judging our shadow based on the conscious values that created it, that’s why we must strengthen our ego-complex and commit to a gradual change, and over time, once these contents become conscious, they’re transformed.

For instance, overwhelming anger can be turned into the ability to say no, place healthy boundaries, and an important fuel to achieve our goals. But for it to happen, we have to cultivate an open attitude toward the unconscious and start seeing these parts differently, also knowing that truth lies somewhere between the unconscious perspective and our conscious judgments.

By navigating the paradoxes of life, a new truth starts emerging, one that’s capable of uniting the opposites into a higher unit, Jung calls that the transcendent function that “[…] Arises from the union of conscious and unconscious contents”. […] It is called “transcendent” because it makes the transition from one attitude to another organically possible, without loss of the unconscious” (C.G. Jung – V8 – §145).

As we’ve seen, a strong ego is capable of holding and entertaining opposing and complementary truths at the same time. This attitude toward the unconscious is what allows us to be guided by the Self and eventually achieve a sense of completeness. But again, the Self only inspires us to follow a certain direction but it’s up to us to accommodate it in our daily lives.

The individuation journey is about living the truth of our souls in our creative endeavors, in our professional pursuits, and in the relationships that enrich our lives. Individuation is about living our pistis, unraveling our personal myths, and creating our unique sense of meaning. In Joseph Campbell’s words, “The privilege of a lifetime is being who you truly are”.

Rafael Krüger – Live an Audacious Life


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